Always a great party!
Cult of Mac
Domenico Panacea – you may remember him from the LED Apple logo t-shirt – shot a nice video of the opening of the first Apple store to disembark on the isle of Sicily in Italy at the foot of Mount Etna, the Apple Store Centro Sicilia.
With 40-50 Apple stores opening every year, you’ve seen dozens of these opening videos. The “It’s a Small World” aspect always jumps out — same hundreds guys in line all night who tell the cameras they are”tired but excited” about the store, same cheers from Apple staff, same crush of photographers, same interior design for the store.
And then you start looking for cultural minutiae – are the three girls in sunny Sicily (everyone is still in short sleeves there) better looking than the ones who showed up for the ? What are those “I Love Jailbreak” T-shirts about in the Sicilian crowd? hmmm.
There’s a sociology paper in there, somewhere – “Psychoacoustic, Metamorphic Archetypes as evidenced in Global Retailing?”