by Christian Zibreg
9to5Mac has learned that Apple’s iTunes chief Eddy Cue has been promoted to Senior Vice President of Internet Software and Services, reporting directly to Tim Cook, the CEO of Apple. Cue, 47, will also serve on Apple’s executive management team. The change has been communicated internally via Tim Cook’s email message to employees, enclosed below the fold. Also, Apple’s PR beat Cue, whose LinkedIn profile still lists his old role, by updating his public bio page on the company’s site to reflect the change.
Interestingly, Cue is now responsible for Apple’s iAd division which has been struggling since its promising launch in the summer of 2010, culminating with the resignation of Apple’s former vice president of mobile advertising Andy Miller earlier this month. In fact, Eddy Cue is now in control of Apple’s entire cloud-based operations that encompass the iTunes Store, App Store, iBookstore and iCloud services, the CEO wrote in his email message. Here’s Cook’s email to troops:
Team, It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.
Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services.
He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.
Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.
Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.
Fast Company last year ranked Cue#2 most creative person, elaborating:
Steve Jobs may own the limelight, but Eddy Cue, 46, holds the key to the Apple kingdom. Cue runs arguably the most disruptive 21st-century Web businesses: iTunes and the App Store, the latter of which is poised to create a $4 billion app economy by 2012. The unassuming Cue shot up through Apple’s ranks in the late ’80s, going from desktop support to Hollywood power broker, cutting deals for movies and music. Cue’s next campaign will be challenging Amazon’s Kindle dominance, with the Cupertino cocktail of the iPad and the iBook store.