Cult of Mac
by Adam Rosen
From the Archive of Things People Hoped Were Lost, another forgotten Apple video has surfaced from 1984. Unlike the formidable 1984 TV commercial that introduced the Mac, We Are Apple (Leading the Way) was a fluffy dealer sales presentation that highlighted Apple’s growth and breadth in those halycon days.
Apple had four product lines in 1984, the Apple II, Apple III, Lisa and Macintosh. All share the spotlight in this cheesy sales extravaganza. Sung to the tune of Irene Cara’s What a Feeling and presented in the lost art of the multi-image slide show, it’s hilarious. Who knew the Lisa was so portable – and such a babe magnet!